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Contact Person: Andre
Telephone Number: 011 613 4011
Address: Multiflora Centre, Cnr Vickers & Fig Place, City Deep
Located in: City Deep
With some 600 flower growers on its books and great florists. Multiflora is the largest flower auction house in Africa with a staff of 75 people. Multiflora is hustling to keep pace with the frenetic action of the daily auctions and florists. At least 80% of the flowers on auction at Multiflora are grown within 300km of Johannesburg. The rest come from the Cape, Natal and the northern regions of the country, as far as Kenya, Zimbabwe and other African countries. The auctions, which are held from Mondays to Fridays from 7am, are attended by some 400 florists and wholesalers. The wholesalers then distribute the fresh flowers to almost every city, town and village in South Africa. In some cases, export the blooms to other countries. Some of the wholesalers have retail outlets in the Multiflora Flower Mall and sell directly to florists and members of the public. Other services offered by Agents and florists include boutique flower and creating gorgeous bouquets and packaging for supermarkets.